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Research Advisory

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By learnings and better practice we help its clients mitigate business and operational risk

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Why was I contacted to participate in a research study?

Depending on the type of research, contact may be made through random calling, a client list, or a referral.

What is the difference between telemarketing and marketing research?

Telemarketers are trying to sell you something, whereas legitimate market researchers only want to ask your opinion.

Who sponsors the research?

Sometimes our interviewers are able to disclose which company or organization is sponsoring a research project, but often the client’s identity is not disclosed until the project is over in order to avoid bias in our respondents' opinions.

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